SEO

Since our last newsletter AWS staff have attended numerous conferences: DrupalCon in Copenhagen, DomainSpain in Valencia, Web Congress in Malaga, Business Constituency in Washington and ICANN in Cartagena.

Once again Andalucia Web Solutions’ own Search Engine Optimisation expert, Carlo Piran , has reaped the immense benefits of attending London’s Search Engine Strategies Conference and Exhibition.

Trying to get traffïc from search engines? Great, that's just what I know how to do! Obviously I cannot reveal the entire search engine optimization process in just one e-mail, but let's start with where you should be placing your keywords.

Note: In the examples below, I am going to place a * (asterisk) in the html – some websites convert the html into a link automatically, so to avoid that...

1. Use Your Keywords in Text Links for ALL Links - Inbound and Outbound.

Below is an example of a text link:

I think it is fair to say that Internet users love change, in fact I imagine that many of them embrace the concept wholeheartedly. After all, there are not many mediums guaranteed to keep you engaged and on the tip of your toes learning new things on a daily basis.

Web usability is perhaps the most important factor in any web design. This is the driving factor that keeps your visitors coming back to your website. Below are a few points that you need to consider to increase your website's usability.

Points to Consider for Improving Web Usability:

Why Can't I Get Indexed by the Search Engines?

The importance of having your own domain name cannot be over-emphasized. If you are running an online business, and don't yet have a domain name, you are probably losing thousands of dollars worth of business because of this. Why? Simply because, unless you have a domain name, your customers will simply not feel comfortable buying from you. In order to sell on the web, you need to build up your credibility. Having your own domain name is the first step in that process.

Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign. Below are a few points to take into consideration when building or updating your web site.

Search engines have increasingly gained prominence in influencing user behavior. Both generic and specialized search engines enable users to get directed to relevant websites in the most efficient, fast and integrated manner. The immediate consequence for webmasters is a strong proportion between the search engine placements and user traffic.

Wouldn't it be nice to be able to leave some code in your web site to tell the search engine spider crawlers to make your site number one? Unfortunately a robots.txt file or robots meta tag won't do that, but they can help the crawlers to index your site better and block out the unwanted ones.

First a little definition explaining: