Business

Business articles.

Skype and its subscriptions

There are many rumours floating around at the moment that Ebay is preparing to sell Skype and the mostly likely suitor is Google.

I have previously pointed out that the purchase of Skype by Google could be a “match made in heaven”. The pairing of Google's Android mobile phone platform and the Skype phone service would provide a fantastic new dynamic to mobile communications and it could be just a matter of time before it becomes a reality.

Skype now offers its customers three unlimited calling plans:

Affiliate Programmes

In affiliate programs, one website directs visitors by a link to another website; if the visitor then make a purchase, that second website pays a commission fee to the referring site.

Quite a simple idea, based on a common business principal in real life.

Many websites have links to other sites simply as a way of enhancing the information they have to offer. The problem is that the valuable visitor may disappear into the net and not come back. The website could loose a potential client.

New Spanish Internet Law

“Easy Internet Law” is the name of a new government campaign to draw businesses attention to the so called "Ley del Internet". The production of a six page leaflet shows that the PSOE government are serious about implementing the two year old law.

Putting aside the issue that the PSOE voted against the law in the Senate (20-06-02) when in opposition calling it a “bad” law which was “predudicial” to the development of the Spanish information society and guaranteeing to repeal it in the general interest of the country when in power.

Top 5 Online Press Release Writing Mistakes to Avoid

Did you know that using online press releases is one of the most powerful ways for almost instantly driving hundreds or even thousands of potential targeted customers to your new product, web site or newsletter? Within hours of having your press release distributed over the Internet your press release could be picked up by some of the major online news networks like Google News and Yahoo News. And then within days or just a few weeks they will begin to show up in the natural search engine results of the major search engines.

The 7 Most Common Marketing Mistakes

When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you're willing to make, and the optimal timing for your marketing campaign. Too often novice marketers, even marketing veterans, make costly mistakes that result in poor performance of their marketing campaign. Common marketing mistakes can be avoided with adequate planning, attention to detail, and ongoing measurement and evaluation.

Advertising Like Its 1999

Starting a website used to be relatively easy. Register a domain name, get a virtual hosting account, setup a basic looking website, then choose from the literally hundreds of marketing agencies that were willing to send traffic to your site for a elatively small price. A lot has changed since 1999 on the Internet, and maybe nothing so much as the way we market our websites.

Webmaster Radio

I admit it. I am a WebmasterRadio junkie. Not only do I listen to many of the live shows that they do on a weekly basis, I also find myself listening to archived shows as well. I absolutely love it. It allows me to not only keep abreast of the latest happenings in my industry very quickly, it also allows me to hear the audible voices of many folks that I already know online or have met in real life.

Competitive research, spy on your competitors

The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.

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