The word blog comes from weblog - which is a public journal saved to the Internet similar in concept to an online diary of activities, opinions and links. Typically blogs are updated on a regular bases usually daily depending upon the blogger updating the site.
A single blogger or a small group of contributors produce most blogs. The content produced covers niche topics for the community of readers. For example the editor’s blog at www.andalucia.com – blog.andalucia.com.
Most weblogging software is extremely powerful providing to the tools to publish content in many different formats including the syndication of podcasts using the RSS technology along with the more traditional journaling activity.
Adding a blog to your web site is the perfect way to expand the content on your web site with more information about news and events relating to your organisation.